As part of the ‘Enjoy the Moment’ campaign, I designed and executed these Olympic sponsorship stings for Cadbury.
Following on from the their ‘Cadbury Iconic’ campaign & conceptually inspired by Quayola’s & Memo Akten’s ‘Forms’ piece, our brief was to create motion sculptures of Olympic athletes representing the fun, celebration, and visual excitement of the games, resulting in a Cadbury branded visual treat.
The idents run a total of 600 times over the course of the games so it was paramount that they had a substance, intrigue, and stood up to intense repeat viewing.
Now that’s a nice idea, take an old piano, throw some computer parts in there, connect it to the internet and get people to tweet in song requests and like magic your song is played, human-free, by the piano.
Love the art direction in this ad
Mega cute set of film formulaic posters for the
Amazing interactive billboard based on the Rube Goldberg machine